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Featured Products
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Top Sellers
1. Komenuka Bijin 10-Product Trial/Sample Set from Rice Bran
2. TrueRenu's Japanese Hot Springs Bath Salts Sampler (Eight 25g-30g Packets)
3. Komenuka Bijin Premium Hair Care Set: Moisturizing Hair Shampoo & Hair Treatment / Conditioner
4. Komenuka Bijin Facial Cleansing Powder from Natural Rice Bran - 30 Packs
5. Authentic Maeda-en Japanese Sencha Green Tea - 100 Foil-Wrapped Tea Bags

What's New
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1. M.A.D SKINCARE ANTI-AGING Anti-Aging Glycolic Age Diffusing Cleanser - 200ml
2. M.A.D SKINCARE DELICATE SKIN Delicate Skin Cleansing Gel - 200ml
3. M.A.D SKINCARE DELICATE SKIN Delicate Skin Calming Gel Mask - 60g
4. M.A.D SKINCARE DELICATE SKIN Delicate Soothing Night Cream - 50g
5. M.A.D SKINCARE SOLAR PROTECTION Photo Guard SPF 20 Anti-Aging Eye Cream - 15g



Sadly, as of 12/31/2020 TrueRenu has closed.  We are no longer taking or shipping orders.  We thank all our loyal customers, many who have been with us since March 2002 when we first "opened our doors" here and then soon after as one of Amazon's earliest partners in June 2002.

It has been a pleasure and a privilege to serve all our customers both here in the USA and around the world... providing hard-to-find health and beauty products.

Many Thanks, Domo arigato, Merci bien, Muito obrigado, Manh-eun gamsahabnida, Vielen Dank, Feichang ganxie ni, Molte grazie, Mnohokrát dekuji, Hartelijk dank, Många tack, Cam on nhieu, Mahalo nui loa ia 'oe.

Welcome to TrueRenu....
ancient traditions, modern beauty
TrueRenu...where Eastern and Western science meet in hard-working, hard-to-find products from around the world. From beauty products packed with antioxidant-rich rice bran, squalene or camellia oil... to bath salts naturally-scented with mint, jasmine, oranges and rosemary... to topical analgesics, facial massagers and Japanese bath accessories... you'll find all to be extraordinary values.

Our product guarantee is 100%, and we ship in-stock items quickly... so come on in and shop with confidence! We're sure you'll find that special, unique product that you've been looking for.



Photo ofM.A.D SKINCARE <font color=white style="BACKGROUND-COLOR: #E3A337">BRIGHTENING</font> Radiant Brightening Mask - 60g




M.A.D SKINCARE BRIGHTENING Radiant Brightening Mask - 60g

A penetrating overnight mask designed to invigorate your skin at the cellular level, delivering botanicals to help give a burst of radiance to dull tired skin.

Our Price: $38.00
TrueRewards: 190


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Photo ofM.A.D SKINCARE <font color=white style="BACKGROUND-COLOR: #06B818">DELICATE SKIN</font> Delicate Skin Cleansing Gel - 200ml




M.A.D SKINCARE DELICATE SKIN Delicate Skin Cleansing Gel - 200ml

This gentle, non-drying deep cleanser is infused with Chamomile, Aloe Vera and Licorice extracts to keep your irritation to a minimum while cleansing your skin. Get your skin calm and clean and ready to look your best.

Our Price: $32.00
TrueRewards: 160


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Photo ofM.A.D SKINCARE <font color=white style="BACKGROUND-COLOR: #E3A337">BRIGHTENING</font> Radiance Brightening Night Cream - 50g




M.A.D SKINCARE BRIGHTENING Radiance Brightening Night Cream - 50g

The signs of aging require multiple age fighting ingredients to get you to look your best. This evening night cream moisturizer will help to make you look your best and return a more youthful glow to the appearance of your skin.

Our Price: $54.00
TrueRewards: 270


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Photo ofM.A.D SKINCARE <font color=white style="BACKGROUND-COLOR: #E3A337">BRIGHTENING</font> Brightening Cleanser - 200ml




M.A.D SKINCARE BRIGHTENING Brightening Cleanser - 200ml

This nourishing, radiance-boosting cleanser gently lifts away dirt and protects your skin cells leaving your skin refreshed, nourished and ready to start the day. Infused with natural skin brighteners to make your skin bright and renewed.

Our Price: $32.00
TrueRewards: 160


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Photo ofM.A.D SKINCARE <font color=white style="BACKGROUND-COLOR: #00A5DB">ACNE</font> Acne Reversing Gel - Non-Drying Benzoyl Peroxide Blemish Treatment - 30g




M.A.D SKINCARE ACNE Acne Reversing Gel - Non-Drying Benzoyl Peroxide Blemish Treatment - 30g

A non-drying benzoyl peroxide blemish treatment will help control acne and prevent future breakouts.

Our Price: $42.00
TrueRewards: 210


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Photo ofM.A.D SKINCARE <font color=white style="BACKGROUND-COLOR: #00A5DB">ACNE</font> Acne Salicylic Cleansing Gel - 200ml




M.A.D SKINCARE ACNE Acne Salicylic Cleansing Gel - 200ml

This cleanser is the first step to controlling Acne, designed for maximum effectiveness in the fight against blemishes. Uses a potent blend of 2% Salicylic Acid with botanicals to fight oil and help balance oily prone skin.

Our Price: $32.00
TrueRewards: 160


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Photo ofSalux Nylon Japanese Beauty Skin Bath Wash Cloth/Towel - Aquamarine Green




Salux Nylon Japanese Beauty Skin Bath Wash Cloth/Towel - Aquamarine Green

Japanese Invention Award winner, and patented design. From Japan, this textured, extra long wash towel is softer and more sanitary than loofah, more effective than a washcloth.

Our Price: $6.25
TrueRewards: 30


Out Of Stock... try Item 7011
Photo ofM.A.D SKINCARE <font color=white style="BACKGROUND-COLOR: #06B818">DELICATE SKIN</font> Delicate Skin Calming Gel Mask - 60g




M.A.D SKINCARE DELICATE SKIN Delicate Skin Calming Gel Mask - 60g

A gentle soothing mask designed to calm and minimize irritated skin. M.A.D ("Maximum Active Dermaceuticals") Skincare... Blending Nature for Beautiful Skin.

Our Price: $34.00
TrueRewards: 170


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''A treat!''
''Thank you for the sample of the Kasugai Gummy Candy with my recent purchase of your Japanese bath salts. These really do taste great and are...''
(Item 9012)

''Very good product''
''Your standard Japanese washcloth. There are similar washcloths with slightly better quality, but these are great for those looking for a budget...''
(Item 7012)

''Fantastic''
''Fantastic customer service attention to detail great products. Notification and tracking of delivery. The best online retailer I have ever...''
(Item 4004)


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