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Featured Products
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Top Sellers
1. Komenuka Bijin 10-Product Trial/Sample Set from Rice Bran
2. TrueRenu's Japanese Hot Springs Bath Salts Sampler (Eight 25g-30g Packets)
3. Komenuka Bijin Premium Hair Care Set: Moisturizing Hair Shampoo & Hair Treatment / Conditioner
4. Komenuka Bijin Facial Cleansing Powder from Natural Rice Bran - 30 Packs
5. Authentic Maeda-en Japanese Sencha Green Tea - 100 Foil-Wrapped Tea Bags

What's New
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1. M.A.D SKINCARE ANTI-AGING Anti-Aging Glycolic Age Diffusing Cleanser - 200ml
2. M.A.D SKINCARE DELICATE SKIN Delicate Skin Cleansing Gel - 200ml
3. M.A.D SKINCARE DELICATE SKIN Delicate Skin Calming Gel Mask - 60g
4. M.A.D SKINCARE DELICATE SKIN Delicate Soothing Night Cream - 50g
5. M.A.D SKINCARE SOLAR PROTECTION Photo Guard SPF 20 Anti-Aging Eye Cream - 15g

Since we are moving to a new warehouse, we currently have limited inventory available. We are are sorry for the inconvenience, and will continue to ship orders as promptly as possible ....

Welcome to TrueRenu....
ancient traditions, modern beauty
TrueRenu...where Eastern and Western science meet in hard-working, hard-to-find products from around the world. From beauty products packed with antioxidant-rich rice bran, squalene or camellia oil... to bath salts naturally-scented with mint, jasmine, oranges and rosemary... to topical analgesics, facial massagers and Japanese bath accessories... you'll find all to be extraordinary values.

Our product guarantee is 100%, and we ship in-stock items quickly... so come on in and shop with confidence! We're sure you'll find that special, unique product that you've been looking for.

Photo ofM.A.D SKINCARE <font color=white style="BACKGROUND-COLOR: #E3A337">BRIGHTENING</font> Brightening Cleanser - 200ml

M.A.D SKINCARE BRIGHTENING Brightening Cleanser - 200ml

This nourishing, radiance-boosting cleanser gently lifts away dirt and protects your skin cells leaving your skin refreshed, nourished and ready to start the day. Infused with natural skin brighteners to make your skin bright and renewed.

Our Price: $32.00
TrueRewards: 160

Sorry, item currently
not available.

Photo ofSalux Nylon Japanese Beauty Skin Bath Wash Cloth/Towel - Aquamarine Green

Salux Nylon Japanese Beauty Skin Bath Wash Cloth/Towel - Aquamarine Green

Japanese Invention Award winner, and patented design. From Japan, this textured, extra long wash towel is softer and more sanitary than loofah, more effective than a washcloth.

Our Price: $6.25
TrueRewards: 30

Out Of Stock... try Item 7011
Photo ofSake Kasu Natural Sake-Based Facial Soap from Ozeki - 80g

Sake Kasu Natural Sake-Based Facial Soap from Ozeki - 80g

A special soap in which Ozeki's Sake Kasu (Sake-Lees) is blended, resulting in a facial soap with a creamy foam to gently cleanse your skin while retaining its natural moisture.

List Price: $20.75
Our Price: $17.50
You Save: $3.25 (16%)
TrueRewards: 100

We recommend Item 4088
Photo ofM.A.D SKINCARE <font color=white style="BACKGROUND-COLOR: #D11F39">ENVIRONMENTAL</font> Environmental Eye Defense Shielding Serum - 15g

M.A.D SKINCARE ENVIRONMENTAL Environmental Eye Defense Shielding Serum - 15g

M.A. Dermaceuticals has combined the best nature and science has to offer to give you the best possible eye product for immediate and long term benefits. A light weight serum designed to protect, hydrate and nourish critical areas around the eyes.

Our Price: $60.00
TrueRewards: 300

Item in stock!
Photo ofBath Roman Natural SkinCare Collagen Japanese Bath Salts - 680g

Bath Roman Natural SkinCare Collagen Japanese Bath Salts - 680g

Earth's Bath Roman Natural SkinCare bath salt series features herbal essence to help relax tired bodies while moisturizing skin.

Our Price: $14.50
TrueRewards: 70

Item in stock!
Photo ofHABA Umi No Houseki Squa Essence Balm Koujoun - 20g

HABA Umi No Houseki Squa Essence Balm Koujoun - 20g

Back by popular demand! This light, smooth-spreading squalane-based paste uses six ageing-care ingredients to relieve dryness while enhancing firmness and clarity.

Our Price: $35.00
TrueRewards: 175

Only 2 Available - Order Today!
Photo ofM.A.D SKINCARE <font color=white style="BACKGROUND-COLOR: #06B818">DELICATE SKIN</font> Redness Rescue - 30g


A gentle soothing gel delivering all the botanicals designed to calm irritated skin.

Our Price: $36.00
TrueRewards: 180

Item in stock!
Photo ofM.A.D SKINCARE <font color=white style="BACKGROUND-COLOR: #E3A337">BRIGHTENING</font> Illuminating Daily Moisturizer - 50g

M.A.D SKINCARE BRIGHTENING Illuminating Daily Moisturizer - 50g

A light weight daily moisturizer enriched with botanicals, delivers natures best holistic skin lighteners to lighten and even skin tone while correcting fine lines and wrinkles

Our Price: $50.00
TrueRewards: 250

Item in stock!
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''Wonderful Moisturizer!''
''I got tired of searching for natural moisturizers for my toddlers, and even more tired of paying sky-high prices for less than ideal brands. My...''
(Item 4021)

''When I went to Japan, I saw the commercials for it. My mother was freaking out about the flower used in the shampoo and thought it was really...''
(Item 4062)

''Great Product''
''My hair is shinny, soft, and silky thanks to this remarkable conditioner. I received this hair product as a gift from a coworker who is Japanese....''
(Item 4166)

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